THE FOUNDER’S MARKETING PARTNER
I’ve built brands from the ground up. Now I help founders do the same.
From idea to national distribution, I've made the calls you're weighing now: where to focus, what to fund, and what to ignore. I found a better playbook along the way, and now I help founders build a practical growth plan that fits their stage and resources.
In less than 2 minutes I’ll explain why so much marketing fails founders, and what actually works.
THE PROOF
I didn't advise on these. I built them.
300+ stores
6 states
Hudson Cocktail Co., grown from a tasting room into a multi-state brand in under three years.
Disneyland
& Google
BOTH, the protein food brand I co-founded, now served on some of the most demanding menus in the country.
618%
growth
Year-three, year-over-year growth at BOTH, nationally distributed and still climbing.
Marketing has never been more crowded, or more confusing.
Every year brings more channels, more tactics, more tools, and more noise. For a founder already doing the work of ten people, it has become genuinely onerous: too complicated to keep up with, too easy to pour money into the wrong things, and too loud to tell what actually matters.
Most founders don’t just have a marketing problem. They have a clarity problem.
THE ANSWER
My job is to make it simple
I cut through the noise and get you to the handful of moves that will actually grow your brand right now, matched to your stage, your budget, and everything else competing for your time. No inflated jargon. No forty-slide strategy doc you'll never open. A clear, practical plan you can act on Monday morning.
It's the simplicity I learned by building and scaling two brands from nothing. I know which marketing pulls its weight at each stage and which just burns time and money.
Marketing that fits your business, instead of fighting it.
Marketing shouldn't be one more thing shouting for your attention and your budget. Done right, it works with your operations, your sales, and your finances instead of pulling against them.
I build marketing that slots into how your business already runs and respects the stage you're in, so it earns its place rather than competing for it.
Clarity first. Then the right work, in the right order.
No guesswork, no bloat. We start by finding what's actually holding growth back, turn it into a simple plan, and put it to work at whatever level you need.
01
Find the real gap.
We dig into what's working, what isn't, and what's actually blocking growth. You walk away with a one-page plan: your priorities, in order.
02
Sharpen the strategy.
We build the foundation that plan calls for: positioning that's clear, messaging that converts, and a go-to-market direction that fits your stage.
03
Bring it to life.
Where most of the work lives. Creative rollout, getting your team fluent in the message, and taking the go-to-market wherever your customers actually are.
Nice to Meet you.
I’m Stephen. Your business can run lean and still show up with confidence. I’ve built and scaled my own brands with limited resources and no safety net, and I can help you do the same, minus the noise.
"Stephen was instrumental in defining our brand positioning and marketing strategy for the BOTH Burger. He combined creative vision with market insight, delivering a framework that strengthened our positioning and accelerated our go-to-market."
— Andrew Arentowicz Co-Founder, 50/50 Foods
Let’s Get You Growing.
Book a complimentary growth discussion and we’ll cut through the noise together, and map out what will actually move your brand forward. The sooner we start, the sooner it starts working for you.